"Is it real gold?"
"You've got gold tape on your shirt!"
"Does it come off?"
"Is that your logo?"
"I love this touch!"
All questions and comments we've received. So we're gonna give a little background.
The gold bar was a play off of one of our brand colors (gold), an homage to the underscore of the ampersand in our logo and monogram, and a bold feature displayed on the back top right of each piece.
Personally, I thought it was a way to up-level your basic. Distinguish it as better than average. An eye-catching conversation starter. A way to recognize that you're wearing Bruce & Olive. Something that wouldn't be visible from the front, but would stand our from the back. And that worked!
I've heard SO many times, "I saw someone wearing one of your pieces out!" or "The sun reflected off this gold bar and I knew it was a B&O!" "I love how this stands out"
It was creating a community. A recognizable attribute. A cool thang.
But also, it did create some confusion.
"Is that tape?"
"Does this stay on?"
"Is this on every shirt?"
One guy even fell in love with a Henley, tried it on, and then saw the gold bar and said, "Oh, sorry. Gold isn't in my wardrobe."
And I get it. It was uncommon, unique, and perhaps an odd shape. But again, original, a conversation piece, something to stand out. Just like I want this brand to do.
The Gold bar is made from a stretchable gold foil that was infused with the fabric with heat, also called a heat transfer. It was sourced from China and first brought to our attention at Whitestar Manufacturing in Austin, Texas where we did our first designs and sample production.
Moving forward, we're changing things up a bit and going for a more minimal look. In place of the gold bar, we're going to put a lurex tag, sublimated logo, or embroidered monogram—still in metallic gold—but diversifying the placement and size based on the garment. An example of what a tag might look like below before folded onto the base of a garment, and an embroidered monogram in the hats we will be making!
Starting with the Spring 2021 line, it will morph into something new, but what it stands for—being bold, giving light, fostering community, and that you're anything but average—remains.
Thanks to everyone who embraced it, offered feedback on it, and has been our community for the past 3 years. We look forward to continuing to serve you, and add value and comfort to your lives this year!
Be bold. Give light.
–Killian
Founder
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Love the new look! So much more sophisticated :)
On Feb 06, 2021